This one is different you say. Filmfresh lets users purchase Legitimate DivX rips of latest Hollywood releases ranging from the Watchmen to the just released on DVD -17 again. The catch here is that it is not DRM-free, but can be played on all DivX supporting players and Sony PS3 etc. Also there is no expiry date on the downloaded movies. So it is not a rent model, but more like owning a lower Quality rip also without the DVD extras. The cost per movie download is 10$ -13$ which is on the higher side, since DVDs cost just a few bucks more.

Considering all of this, do we see a future for this particular business model? Take this.