Right, so here we are with not one, but three official carriers who are providing the iPhone in the UK [ unlike the US, where AT&T still has the exclusive rights]. We had O2 originally who were the sole carriers in the UK, but when the contract between O2 and Apple expired this year in November, Orange sprung into action. Yet, the rate and plans revealed by Orange for the iPhone were of no noticeable change than the ones of O2.
And now, UK’s biggest retail supermarket – Tesco – in partnership with O2, is posing as the third official carrier of the iPhone in the UK. The rate plans were released today [ visit: Tesco iPhone website]
So which one of the three is actually the one to look out, or has anything changed at all? Has the addition of 2 more players in the iPhone market brought any real value addition for the customer. We’ll try to answer that question with comparative spreadsheets of the various rate plans. Hit the jump to view the spreadsheet.
] The first thing you notice about the UI [user interface] on 44tips is that the site design is simplistic, clutter-free and quite minimal – yet, pretty. The colours are basic dark grey and Orange with a twang. Both remind me of Firefox somehow, which means-it works for me. Let’s explore the usability and the features on this website, and if it is worth making it your homepage. Shall we? 
I have been on a smartphone hunt for quite some time now. The basic feature that I am looking for in a smartphone is of a touchscreen phone with the flexibility of adding apps – 3rd party Apps. Apart from the extremely popular iPhone which happens to come in a repulsively expensive deal here in the UK, there are the other iPhone alternatives. So, in this section of Smartphone Hunt we will be analysing the iPhone alternatives one by one. And the biggest iPhone alternative in today’s mobile market is the family of Android phones.
