Did you miss a day on Techmeme? If that day was the 28th, you might have missed a new buzzword on the blogosphere. If not, you must be by now, jammed with the keyword-Cuil. Launched as the Google killer(yeah right) by ex-Googlers, Cuil did manage to make the entire blogosphere go haywire and make them lap it all up desperately, as if the Blogosphere was desperately waiting for a debutante. And then they talked and talked about it, about how they managed to index the web, the image results and then the hype on day 1 brought the site down. The site couldn’t handle the unexpected load on day 1 and was temporarily unavailable. But then, the question is, how did Cuil manage to create such a buzz all over?

ReadWriteWeb has an interesting explanation to this. It all begins with the buzz that the guys behind this Search Engine are ex-Google employees. So there you go. Does the media (blog media) need any more reason to go frenzy? Yeah well, not only that, the founders made some claims of challenging the big GOOG. And then, certain industry pundits (as they call themselves) made some good claims about the new kid on the block. And then, the press release came out with the headline: Cuil launches Biggest Search Engine on the Web. WHaaaaaa??? Where did Google,Live and Yahoo go for the day? And well, the initial hype surrounded the claims of the pundits. The power of PR took over and then, they must not have expected the backlash.

So here’s what went wrong. Cuil did index the web quite well, in a cheap way. But did NOTHING to bring it back on the front end. The end result, is BAD RESULTS. Almost irrelevant at times. Techcrunch has this article posted -How to Lose your Cuil-Erick Schonfeld talks of how the entire thing has been more hoopla than anything else, and how the bad and irrelevant results have all summed up to a really bad name behind all the PR techniques and Page Rank that it acquired on Day one.

On the other hand, when the press release of Cuil calls itself The Biggest Search Engine on the Internet, I think they should have seen it through if their search Engine IS infact delivering what search engines should at the first place-relevant results. Google,Yahoo and Live, all three search engines show a link to my website Techkeyla-when I search the keyword Techkeyla. But Cuil rather shows a Blogswatch link to my blog and many other such links which are actually just links to my blog. My blog is almost 6 months old, and lotsa crawling has already happened. For Pete’s sake Google manages to grab my meta-data info that was updated last night. So, Mr.Cuil- think before you call yourself the Biggest. I just want to see what Google’s reply would be on this one.