Morgan Stanley’s report ” How Teenagers Consume Media ” talks about the impact, reach and relevance of different forms of media on the target section of the population – the teens. The importance of this paper is the very fact that today’s teenagers will be evolving into tomorrow’s workforce and the ones who will be shaping tomorrow’s consumer market. This in itself means that the behaviour of the teenagers and their reaction towards media cannot be overlooked.

However, the report is written by a teenager, 15 year old Matthew Robson. The report reflects how a normal teenager perceives media of the current world spanning across traditional media like TV, radio and print, to new-age media like social networking websites, cellphones, game consoles etc. Although the discussion provided in the report does reflect teenage behaviour in a lot of sections, it has its shortcomings.